Creating a customer incentive scheme to drive sales
Originally a family business, Stapleton’s was founded in the earlier part of the 1900s and is celebrating their 80th year in 2017. Through a combination of acquisition and organic growth Stapleton’s is now the largest distributor of tyres in the UK. This honour is largely testament to the company’s founding values of working hard for the customer.
With a nationwide stock holding of approximately 1.5 million tyres at any given time, Stapleton’s offer a vast range of tyres at all price points, from premium to budget. Armed with a delivery fleet of over 400 vehicles, customers benefit from same day, twice daily and three-times daily schedules, depending on location.
Further supporting customers’ needs for flexibility and convenience, Stapleton’s e-commerce platform ProfitLink allows 24-7 access to stock availability and prices, a facility to order tyres and provisions to set retail mark ups, providing customers the opportunity to present active prices on the spot.
Understanding the needs of the fast moving, highly competitive market, Stapleton’s is focussed on delivering an all-round tyre retail package their customers can rely upon. This pledge is supported by a team of highly experienced sales representatives, who combine the benefits of Stapleton’s expansive national network with the offer of local knowledge and support.
Stapleton’s works with Argos for Business to support their reward and incentive programmes, where choice plays an important role in selecting a partner.
“We work with Argos because their range of products and services works perfectly with our rewards and incentives programme. Argos is a brand that our customers and employees know and trust”.
Incentivising our customers to choose Stapleton’s
Stapleton’s is the UK’s leading distributor of passenger car tyres to the Franchise Dealer sector, and are approved suppliers to many Vehicle Manufacturer Programmes including Abarth, Alfa Romeo, Chrysler, Citroen, DS Automobiles, Fiat, Ford, Honda, Hyundai, Jaguar, Jeep, Kia, Land Rover, Lexus, Mitsubishi, Nissan, Peugeot, Porsche, Renault, Toyota and Vauxhall.
“We work alongside Argos for Business to support our points-based incentive programme for our customers – independent and larger tyre retailers. As they provide consumers tyres from a range of distributors, the incentives we can offer through Argos for Business helps us to differentiate ourselves from our competitors and ensure Stapleton’s remain the preferred choice.”
“We use our customer incentive scheme to help drive incremental sales, and working with Argos for Business helps us to support that. Giving them an incentive that they really want is the key to engagement, especially when you are looking to attract a diverse customer demographic. As Argos have over 50,000 products, that choice pretty much means there is something for everyone. To add a further option, we offer both Argos merchandise and Argos vouchers on our incentive scheme, as some customers like to use their reward as a gift for a birthday or occasion rather than treat themselves”.
Inspiring performance, rewarding success
Stapleton’s helps motivate its employees to drive additional tyre sales through the Wholesale sector by employing a staff reward programme.
“Partnering with Argos for Business gives our colleagues an extra incentive to reach their sales targets. We employ a point’s based scheme, which they can redeem on either Argos merchandise or Argos vouchers. We wanted to give our colleagues an incentive that they would actually want to earn. And having a scheme offering over 50,000 products across lots of big brands means we give our colleagues fantastic choice, whether they chose merchandise or vouchers. Our team also love the fact that they can get hold of their product quickly from their local Argos store”.
Dan Bentley, Marketing Assistant