Using Argos Collection Codes for customer acquisition campaigns

We think travel insurance should be available to as many people as possible, which is why we can offer policies to customers whatever their age; we consider any medical conditions, and include kids on annual policies for free, and cover up to 50 adventure activities.

Wherever our customers are going, whatever they’ll be doing there, and no matter what age they are, we’ve probably got a travel insurance policy that will cover them, and their family and valuables.

We’ve got a range of different options, including policies for one-off trips, annual multi-trip policies for those who go away a lot, as well as more specialist policies if they’ll be doing something a bit daring or out-of-the-ordinary. Some people just like to be different…

Encouraging future business with Argos

To help us attract even more customers to our multi-trip policies, we partnered with Argos for Business to help achieve our goals.

“We had enjoyed a successful working relationship with Argos for Business and the wider Home Retail Group for a number of years as the underwriter for their travel insurance solution. Working with the Argos for Business team on our customer acquisition campaign demonstrated the knowledge and understanding they have built up in this market”.

“In 2015 we launched an Argos Collection Code campaign with Argos for Business as part of a marketing promotion to generate additional sales volume, which has proven to be highly successful. The intention of the promotion was to capture more annual multi-trip business with the view of retaining more customers and being able to renew them in the second year and beyond. After running the campaign for over 12 months we can see there has been a 25% growth in sales”.

Pick a partner that works for your company, and your customers

Argos for Business works with leading marketing agencies and major clients to provide attractive incentives to drive their loyalty campaigns. We wanted a partner who would not only resonate with our target customer group, but actively sought to understand our aims and worked with us to support our campaign.

“The implementation process was very straightforward with a helpful support team on hand to take care of the relevant data feeds, contracts and other associated necessities. Argos have always been extremely quick in responding to any queries and we would definitely consider introducing additional partnership opportunities to them”.

Christian Bennett – Senior Account Manager, Mapfre Assistance