BAXI warms up to installer reward scheme

When leading gas boiler and renewable energy provider, Baxi, looked for a strategic partner to help facilitate the rewards mechanic within a new on-line loyalty programme – works, Argos for Business was on hand with the perfect solution.

Using a tailored approach, Argos for Business was able to create a structured points scheme that offers the brands’ core audience an attractive selection of reward options that drives overall loyalty and retention, whilst also elevating it through complimentary brand partnerships.

Aimed at Gas Safe registered installers, the loyalty scheme offers installers the opportunity to earn points for every installation. These points can then be redeemed on-line against more than 50,000 products from the Argos catalogue, including experience days from Virgin.

Katie Beete, Retention Marketing Executive for Baxi, commented: “Our redeveloped loyalty reward partnership with Argos for Business has proved extremely successful. Forming part of a marked approach by the business to drive installer loyalty and retention including extended warranties and exclusive deals and partnerships, the scheme now has over 15,000 registered members and continues to attract new installers to the scheme, whilst retaining the existing members.

“Seamless and easily implemented, the new on-line ‘works Loyalty Programme’, gives our installers a wealth of preferred choice when it comes to choosing a desired reward. Whether it’s something for them personally, for the family or something for their business, the on-line catalogue choice is diverse enough to ensure that there is a choice for everyone. In addition to these rewards, the programme also offers installers a whole host of other additional benefits such as next day callout, technical helpline, branded workwear, free Gas Safe registration and listing on our website

Danny Clenaghan, Managing Director of Argos for Business, added: “The ‘works Loyalty Programme’ is the perfect example of how the catalogue reward scheme can provide a perfect tailored on-line solution for a business looking to drive loyalty and retention. By offering a wide selection of products, both achievable and aspirational Baxi have been able to retain loyal installers and attract new ones.