Macmillan Cancer Support has today announced a brand new partnership with the Home Retail Group, owner of Argos, Homebase and Habitat. The partnership will engage Home Retail Group colleagues and customers across the UK through a range of fundraising activities and events aiming to raise a total of £3million for Macmillan.
Macmillan was selected by HRG colleagues to be their new UK charity partner following a staff vote, with the money raised in the first year of partnership funding vital hours of Macmillan nursing care. The partnership launched with a ‘Go Mad Go Green’ fundraising day in offices and branches of Argos, Homebase and Habitat across the country.
Further plans include support of Macmillan’s national fundraising events ‘Night In’ and ‘World’s Biggest Coffee Morning’, as well as some bespoke fundraising activity linked to key trading periods for the business such as the Argos Catalogue Launch.
Lynda Thomas, Chief Executive of Macmillan Cancer Support says:
“We are all absolutely delighted to be launching a new partnership with Home Retail Group today. Our year one fundraising target of £1.5million could pay for over 55,500 Macmillan nursing hours. I know this will make a great deal of difference to Macmillan’s ambition, which is to ensure that no one has to face cancer alone.”
Amy Whidburn, Head of Corporate Responsibility at Home Retail Group added,
“I’m thrilled that our colleagues have voted Macmillan Cancer Support as our charity of choice over the next two years. Cancer affects so many people so we are determined to raise a substantial amount of money for Macmillan’s ambition to ensure that no one has to face cancer alone. I look forward to getting involved and supporting the business and our 47,000 colleagues over the next two years.”
To complement the ambitious fundraising programme, Macmillan will also utilise Home Retail Group’s internal and customer facing communications channels, with a particular focus on the growing number of Argos digital stores. The goal of this is to signpost vital cancer awareness messages in Argos.