Gold and Silver Glory for Argos for Business and Employee Motivation Day
It’s been a glittering few days for Argos for Business as our national event, Employee Motivation Day, scooped both a gold and silver award at this year’s CIPR PRide North West awards.
Originally launched in 2015 by our PR team, JAMpr, Employee Motivation Day (EMD) is a day dedicated to inspiring passion and appreciation across the country’s workforce, on behalf of Argos for Business. EMD was designed to educate employers and managers on the benefits of a motivated workforce, hitting home the message that it costs far less to retain staff than it does to replace them.
For the 2016 event Argos for Business worked with Opinion Matters to establish different work personalities and how they contribute to a team.
Our questioning of 2,000 Brits revealed which employees identified with Captain Questions, Independent Introverts, Big Idea Bods and so on.
To add an additional element to the campaign we also recruited four-times Olympic medalist turned motivational speaker, Roger Black, as the face of the campaign to discuss how motivational tactics in sport can translate into the workplace
Winning gold for Best Corporate and Business Communications Campaign, Employee Motivation Day was described as:
“A bold, highly creative campaign that uses insight, research and planning to deliver successful outcomes. The campaign exceeded its objectives to encourage businesses and employees to support this initiative.”
Also winning a silver award for Best Integrated Campaign, the EMD #MakeTheTeam campaign was delivered using both traditional and slightly more quirky methods including press releases, thought-leadership features, blog posts, case studies, advice guides, quizzes, radio broadcasts and social media.
The overall campaign was a huge success and helped position Argos for Business as a thought-leader in the employee rewards and motivation sector, so we’re incredibly proud that the campaign received the level of recognition that it has. A huge thanks goes out to everyone who got involved with the project, whether it was helping out with sharing social media posts, wearing the #makeTheTeam masks or generally helping to spread the word. Great team effort!