Nov 11th

Five ways to acquire new customers

Whether you’re just starting out or have been running your business for a long time. Are a small company with a handful of employees or a larger multi-site corporation. There is something we all have in common, the need for new customers.

These days, every business has to work hard to attract new customers so, we have gathered a few ideas that you could try to help you bring in new business.

1. Word of mouth works

If you’ve already got a number of customers, give them an incentive to recommend their friends. If each current customer recommended one friend, you could double your customer base very quickly! The “recommend a friend” idea is widely used from small to large businesses. You could offer your customers money off their next purchase when they recommend a friend or you could always reward them with a gift to say thank you. Gift Cards are a perfect incentive to get referrals if a cash discount isn’t right for your business.

2. Make your website customer friendly

If your online presence doesn’t compare to those of your competitors, then it needs updating. Fast. If there isn’t a good journey for customers to follow on your website, then chances are they will leave and carry on searching elsewhere.

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Sep 16th

10 important pieces of advice to help you excel in your management role

In most of our careers, we’ve had a mentor or someone we look up to for guidance and support. Sometimes that person is an ultra-successful celebrity figure such as Bill Gates or Richard Branson, and sometimes they’re an important family member or leader at work.

Career Advice

We’ve explored the internet looking for the best pieces of advice given by mentors. Some of these have been sent in by Argos for Business readers and some are key pieces of advice from business leaders.

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